WHAT INSPIRES US Hello,  I'm Owen Bowling, founder and CEO of CrankIt Fitness. On behalf of our entire team, we wanted to share a bit more about why it's so special to be able to serve you, and how that makes a bigger difference than you may have realised... We’re constantly thrilled to hear stories from our customers who are benefiting from improving their health and vitality with CrankItFitness, and we know from personal experience that vitality opens the door to so much else in life So firstly, we want to thank you, our customers, for being at the heart of our mission to help enrich as many lives as we can through this precious gift of vitality. But there’s more to the story, something else that moves us very deeply, that you’re also helping us to do every day... We believe that business can be a source for good in the wider world, a way to share and to bring people together. And we’ve found a fantastic way to do that with you, our customers – without asking anything from you.
MAKING A DIFFERENCE IN THE WORLD, TOGETHER Let’s consider vitality again, but on a wider scale. We all know that water is the essential element that every one of us on this planet needs to survive. And we all know how essential it is to keep well hydrated during our workout sessions. And yet, around the world, a child dies every 22 seconds from poor sanitation and lack of water. But what if every time you had a CrankIt workout and you drank the water that we take for granted, impoverished children had been given the gift of fresh, clean water that could save their lives? Well, that’s exactly what’s happening every day... Thanks to you and an organisation called Buy 1 Give 1, with every CrankIt Straps bundle you purchase from us, 50 children in India get clean water for a day! We do this on your behalf, and this gift is only possible because of you. So again... THANK YOU! (From them and from us)

HOW DOES THIS WORK?

Buy1 Give1 (or B1G1 as it is more commonly known) is a new way of doing business in the 21st Century. It does this in two ways:

Buy1GIVE1 is a social enterprise established in 2007. It supports, inspires and educates businesses globally on how to embed giving. (You could think of this as “building giving into” what we do, instead of “bolting it on” afterwards.)

B1G1 Giving is a Not-for-Profit Society registered and regulated in Singapore. It supports many other charity organisations around the world to create sustainable contribution models.

The B1G1 mission is to change business around the world by embedding the power of giving. They have hundreds of businesses on board from a variety of countries, and nearly 700 projects being supported around the world.

The B1G1 idea is simple and very powerful: linking customer purchases to giving that makes a difference and empowers others.

Here’s how it works:

B1G1 matches partner businesses like CrankIt Fitness with carefully selected projects around the world where contributions will have the most direct impact.

100% of all contributions made by B1G1 businesses go directly to the projects we support and B1G1 takes nothing from the contributions nor does it receive any funds from charities in any way for the services it provides.

CrankIt Fitness is proud to be a part of the new generation of businesses incorporating Buy1 Give1 and embracing transactional, joy based giving to help make the world a better place.

THANKS FOR HELPING US MAKE A DIFFERENCE

We love the idea that just by choosing to shop with us; you are making a significant difference to the life of so many children who are less fortunate. To say thank you we will send you an official gift certificate from us and B1G1, recognising your contribution.

In the same way that health and fitness brings vitality, which leads to so much more in life, we’re finding that giving is transforming how we feel about business and life in general. Funny how simple things can make such a profound difference...

So thanks so much for your part in giving vitality to others – we really appreciate it. If you feel inspired by this fresh approach, we’d love to hear from you - to ask questions, give us general feedback or suggest further ways to make a difference.

Contact me directly at This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

I personally read every bit of feedback sent to us so rest assured your voice will be heard!

Meanwhile if you JOIN US, we’ll keep you updated on the impact you’re helping to make, and our latest ideas on how we can take this to the next level.

And if you feel inspired to pass on what we’re doing, that would also be fantastic and greatly appreciated!

Yours in Health, Fitness and Wellbeing,

Owen Bowling